Medalstore | logo & e-shop | 2019

The logo speaks for itself (hopefully). The M shape symbolises a triangular medal hanging from the top of some heavily drooping shoulders. This logo has literally no preprocess behind, as the idea came into my head straight away and I sticked to it all the way to the end. The dark, contrastful tones of the website and its powerful imagery were meant to radiate the masculine energy of athletes, the indomitable spirit of champions.