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Tiger, Dumbell, Bodybuilder

Hootan Personal Training | logo & artwork | 2018

Hootan Personal Training tiger logo

When creating a personal brand, you want to make sure that the logo communicates the client's personality straightforwardly. A well-thought logo can perfectly symbolise character via colour and shape, but it definitely cannot act as a detailed portrait.

My client had a very specific logo request that was going to summarise his character roundly. In that logo, he wanted to see many colours with his name, his muscular body and a group of his abdominal muscles that looked like a proudly sitting tiger he was known for. The request didn't just sound impossible. It WAS impossible. So I convinced him that I'd rather create a simple, but powerful logo, and all the rest would be additional artworks which he can print on tops & T-shirts for instance.

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