How to claim peoples' attention in a culture where we are bombarded with thousands of cliché-ful ads that we got used to scrolling over without hesitation? My trick is to create aesthetically appealing visual riddles that make viewers stop and wonder for moment, hence increasing the likeliness of interaction. There are almost endless possibilities of being creative when it comes to social media platforms, where the only restrictions are of an ethical nature. And, of course, we mustn't forget about consistency...